There is one Medicare Supplement you Must have in your briefcase. Why? – because it is only faith based carrier in the med supplement marketplace that I am aware.
Why is Faith-based so important? That’s like asking why is the AARP logo for United Health Care so important. Or like asking NIKE why they get so many athlete endorsements. WHY – because it makes a positive connection with the consumer. Sure there are some seniors who hate AARP – but there are many, many, many more who trust AARP. The same for the athletes endorsing NIKE shoes – sure some people may not like a certain athlete, but you can bet there are many, many, many more who simply want to be “like Mike”.
Everence is now allowing it’s low premium medicare supplement to be sold by independent agents. Previously, Everence was only sold thru its career agents to people belonging to Christian churches. Not only does Everence prefer to sell to those of the Christian faith, it also invests its earnings only in socially responsible investments.
Who would you sell Everence to? Only your Christian clients – based on current population statistics, Christians make up a very large part of the population in America.
If you carry United Health Care, you certainly ask your prospects their feelings about AARP prior to recommending this product. You realize some people may not like AARP, if so you keep it in your briefcase and present a different carrier. However, you know if the prospect repsects AARP, you have a very good chance of not only closing the sale but you will also have greater persistency!
The same applies to Everence. When you are in your fact finding session with your prospect, look around their house or ask a few basic quesitons. You will quickly discover if they are of the Christian faith. If yes, then offer Everence. Your client will like the low premium, the very low historical rate increases, and their socially responsible investing. As the agent, you will enjoy terrific commissions AND higher persistency!!!
If your client has a strong affiliation with a company (other than a low premium), you can be certain your closing rate and persistency will be stronger.
We’ve always been told not to talk politics or religion on sales calls. However, as AARP has shown us with United Health Care – it’s OK to talk a little politics. Now we know it’s OK to mix in a little Christianity as well.
Call us today for an Everence broker kit!